This is a coursework unit which is assessed in May Year 12.
In completing this unit, you’ll understand advertising campaigns and how audio-visual, print based or audio advertising media are used within them. You’ll plan an advertising campaign for a product or service, selecting the appropriate media components to produce it. You’ll produce original media components for incorporating into a campaign, considering the market and its target audience, as well as legal and ethical constraints, to ensure that all components comply with the required codes and conventions of the genre.